On Thursday, July 11, the National Association of Locum Tenens Organizations (NALTO) announced its eighth annual National Locum Tenens Week, spanning August 12 to 16, 2024.
With the locum tenens industry riding high from a significant, multi-year growth streak and record attendance at NALTO conferences, this year’s Locum Tenens Week promises to be the biggest yet.
National Locum Tenens Week is held during the second full week in August each year. This year’s theme, “Celebrating the Lifesaving Talent of America’s 52,000 Locum Tenens Providers,” encapsulates its essence and aims to bring awareness to the indispensable role these providers play in delivering quality healthcare on a temporary basis, often in underserved areas.
For the first time, NALTO debuted a dedicated website promoting the campaign at locumtenensweek.org. The completely redesigned marketing toolkit is a comprehensive resource supporting locum tenens agencies’ marketing campaigns spotlighting the industry’s impact on patient care and their own temporary providers.
Inside this Year’s Toolkit
- Logo and Brand Suite: Updated official Locum Tenens Week-branded logos, brand fonts, and color schemes to help give each campaign a polished look.
- Social Media Assets: Eye-catching banners, frames, post images, and sample posts to help guide social media campaigns.
- Messaging Templates: Ready-to-use press release and email campaign templates to make communications quick and easy.
- Promotional Ideas: Creative suggestions to help agencies brainstorm worthy campaign ideas.
Furthering our yearslong partnership with NALTO, Locumpedia is proud to have played a key role in building locumtenensweek.org and the 2024 marketing toolkit. Our creative team handled every aspect of the website’s design, development, and copywriting, working alongside NALTO leadership to ensure a cohesive and professional toolkit for this high-profile event. We are grateful NALTO afforded us the opportunity to be the caretakers of this year’s Locum Tenens Week in such a meaningful way.
As we celebrate the locum tenens industry, we are reminded of the incredible impact these professionals make on America’s healthcare. National Locum Tenens Week is a fantastic opportunity to acknowledge and honor their dedication and expertise. NALTO encourages all locum tenens agencies to leverage the marketing toolkit in their campaigns and join the festivities.
To download the marketing kit, visit locumtenensweek.org.
