National Doctors Day – held each year on March 30 – is just around the corner, and once again, the medical community is gearing up to honor doctors on their special day of recognition.
Last year, Locumpedia launched NationalDoctorsDay.org, a free resource to help staffing firms, healthcare facilities, coworkers, and patients acknowledge the miracle workers safeguarding our health. Our resource has been updated for 2024 with a new theme and marketing toolkit. With March 30 fast approaching, now is the time to begin planning your Doctors Day campaigns with NationalDoctorsDay.org.
On a Wing and a Prayer
This year’s theme, “Wings & Stethoscopes: Healers of Hope,” reflects the idea that doctors selflessly and tirelessly work to lift up America’s families through two powerful symbols. The first is the ubiquitous stethoscope hanging from the shoulders of doctors, ready to spring into action. The second symbol is the caduceus, two snakes winding around a winged staff in a nod to Asclepius, the Greek god of healing and medicine.
Here are some suggested ways to celebrate physicians this year by incorporating the theme in various types of Doctors Day marketing campaigns:
- Marketing Toolkit: The updated Doctors Day toolkit includes brand logos, typography, and a color palette. Anyone may freely adopt this toolkit in any digital or print marketing campaign.
- How to Celebrate: Choose from a wide range of creative ideas to honor physicians, such as writing a blog post for your staffing firm, medical practice, or health system’s website; sending physicians a token of appreciation like a coffee mug or lapel pin; and much more.
- Resources for Doctors: The healthcare community owes its doctors more than a simple “thank you.” Find new ways to help them improve their well-being and lives, offer advice to clinicians to help them navigate personal finances, prevent burnout, or help them take advantage of discounts on food, clothing, entertainment, and more.
- More to Come: In the days and weeks ahead, Locumpedia will be adding even more resources to assist with your marketing campaigns. Have a special request? Let us know. We’ll see if we can help.
Every Doctor Has Their Day
The date March 30 has historical significance in the healthcare community – March 30, 1842, marks the first use of anesthesia by Dr. Crawford W. Long.
Eudora Brown Almond, the wife of Charles B. Almond, a doctor who lived in Winder, Georgia, selected the date nearly 100 years ago to honor Long and to give doctors a well-deserved day of recognition. The first National Doctors Day was celebrated when Eudora Almond asked members of her community to send greeting cards and lay flowers on the graves of physicians. Nearly 60 years later, National Doctors Day was officially designated a national holiday by President George H.W. Bush in 1991.
Although the ways in which healthcare professionals and patients celebrate the holiday have changed over time — from hand-written letters to social media graphics and email campaigns — the sentiment remains the same.
A Time for Reflection and Appreciation
In anticipation of National Doctor’s Day, Locumpedia is proud to bring the staffing community a free resource to streamline Doctors Day planning. For us, and the audience of locum tenens agencies we serve, March 30 is more than a mere observance; it’s an opportunity to go above and beyond to spotlight doctors’ profound impact on patients’ lives and the communities where they work.
Use the days leading up to the holiday to encourage team members to get involved or call on patients to reach out to their doctors to show their appreciation, mirroring the work of Almond that took place over 90 years ago. These small yet thoughtful actions can help doctors feel valued and respected. Here’s to another year celebrating these healing heroes with wings this March 30.
