Each year, nearly 90% of facilities use locum tenens providers and over 50,000 physicians work locum assignments, providing pivotal contributions to healthcare. Six years ago, NALTO coined the second week of August “National Locum Tenens Week” to honor this essential industry. But they didn’t stop there. Each year, NALTO drops a marketing toolkit to provide a blueprint for your agency’s Locum Tenens Week campaign. And FYI, the 2022 toolkit just landed.
Inside This Year’s Toolkit
- Logo suite and brand standards
- Sample press release
- Social media posts
- Posters
- PowerPoint template
- Zoom background
- Promotional ideas
NALTO encourages you to personalize these materials, utilize a variety of channels to share physician stories, and raise awareness about the locum tenens industry.
Suggestions to Celebrate National Locum Tenens Week (August 8-12)
- Detail the impact that some of your physicians have made at medical facilities.
- Host an in-person event where physicians and clients can socialize with each other.
- Send a thank you gift to your doctors as a token of appreciation.
- Create social posts sharing important facts about the locum tenens industry.
Standout Agency Campaigns
NALTO isn’t the only place to gain inspiration. Last year, we noticed three campaigns that had a much more personalized angle than the republished pieces often seen during LT week. Check them out:
- All-Star Healthcare posthumously honored Dr. Aimee Y. Yu with their All-Star Cares Award, which is given each year in conjunction with National Locum Tenens Week.
- Interim Physicians published a blog post detailing how locums physicians have helped fill the gap in treating COVID-19 along with a tribute video of its recruiters expressing appreciation for their providers.
- CompHealth made a Linkedin post thanking doctors for their hard work and giving them the opportunity to select the charity receiving the agency’s yearly donation.
Inspired? Neurons firing? We hope so. Now we’ll have to keep an eye out for YOUR unique campaign next month.
